Mobile Payments 2014: Merchant Guide to Credit and Loyalty Transformation 4.0 / Mark Sibthorpe
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| Mobile Payments 2014: Merchant Guide to Credit and Loyalty Transformation 4.0 / Mark Sibthorpe | |
| Publisher: Banknews TV Publishing Corp | |
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Merchants that want to understand loyalty, credit and mobile payments should read this book. It offers readers a step-by-step methodology for evaluating and transforming credit and loyalty programs. The strategies are based on proven examples and facts. The Nectar, Target, Canadian Tire and Walmart case studies are examples of the practical approach I have taken, written with the intent that merchants can use them as blueprints for their own initiatives.
I used every possible source to make the material relevant; in particular, I drew upon actual projects, such as having developed financial models for a coalition of Canadian merchants. Through this and other related projects, I gained insights by employers like Revolution Money, before they were bought by Amex, partners like Discover Financial Services (DFS), First Annapolis and Fifth Third Bank, and a variety of merchant clients.
As for mobile, my journey began in Kenya, where I had the opportunity to journey along with m-Pesa, the reference for mobile P2P. I tracked it from its humble SMS based roots to the present 14 million users. More recently, I was one of the thought leaders in decisions by Couche-Tard/Circle K to join the merchant consumer exchange (MCX), evaluated PayPal and card-linked-rewards leaders, and founded a Passbook think-tank that has attracted hundreds of members.
My goal in writing this book has been to mark the way for merchants looking to avoid costly mis-steps. To this end, like all epic journeys, it begins with the first step: Apple’s Passbook.
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.
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I used every possible source to make the material relevant; in particular, I drew upon actual projects, such as having developed financial models for a coalition of Canadian merchants. Through this and other related projects, I gained insights by employers like Revolution Money, before they were bought by Amex, partners like Discover Financial Services (DFS), First Annapolis and Fifth Third Bank, and a variety of merchant clients.
As for mobile, my journey began in Kenya, where I had the opportunity to journey along with m-Pesa, the reference for mobile P2P. I tracked it from its humble SMS based roots to the present 14 million users. More recently, I was one of the thought leaders in decisions by Couche-Tard/Circle K to join the merchant consumer exchange (MCX), evaluated PayPal and card-linked-rewards leaders, and founded a Passbook think-tank that has attracted hundreds of members.
My goal in writing this book has been to mark the way for merchants looking to avoid costly mis-steps. To this end, like all epic journeys, it begins with the first step: Apple’s Passbook.
Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to
.No guarantees are made as to accuracy of prices and information.
