Nokia's Burning Platform: How Apple and Google Changed the Mobile Industry / Fernando F. Suarez, Arati Srinivasan

Book Cover Nokia's Burning Platform: How Apple and Google Changed the Mobile Industry
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/ Fernando F. Suarez, Arati Srinivasan
Publisher: Mindhauss Publishing
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Sales Rank: 243083


Nokia's Burning Platform describes the rapid changes that took place in the mobile industry with the entry of Apple and Google. These new players --Apple with the iPhone and Apps store, and Google with Android and similar apps store -- presented new and unexpected challenges to the industry incumbents, particularly the then leading company, Nokia. This multimedia case centers on the decision Nokia was forced to make when faced with a drastic and apparently irreversible market share: move to a new mobile operating system. CEO Steven Elop considered three choices: internal development, join the growing Android platform, or side with Microsoft to attempt to re-vitalize the Windows Mobile offering -- something Microsoft had been unable to do so far.
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