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Marketing can simply be defined as the art of
selling products. This implies that marketing
aims at understanding the needs of the customers
and creating a product or service that the
customers are ready to buy. Today, marketing is
not as simple as it used to be. Marketing is
changing and so is the marketplace. The main
reasons for change in which marketing is done are
changing technology and globalization. Today, the
marketplace is digital rather than physical. This
is the underlying concept of mobile marketing or
mobile commerce.
Traditionally, mobile marketing can be defined as
marketing in a moving fashion whereby companies
make use of mobile promotional methods for
selling their products and services. The best
example of this is the moving billboards used for
selling products and services. However, with the
emerging technology, this definition has been
replaced. Today, mobile marketing means selling
products and services to the existing as well as
the potential customers with the help of any
mobile device or a network. Mobile commerce is an
interactive form of marketing whereby companies
and organizations are able to remain in touch and
communicate with their customers as and when
required.
Mobile commerce is customer controlled as opposed
to traditional marketing and even e-commerce.
When an organization or a marketer has to sell
products and services, he has to wait till the
customer agrees to take part in the exchange.
Even after the exchange of products and services
has been agreed upon, it is the customer who
controls the exchange by defining the rules of
the transaction. It is the customers who decide
what information they need, what are they
interested in and what price are they ready to
pay for a particular product or service. This is
perhaps one of the main reasons for mobile
marketing becoming popular.
There are various ways in which mobile marketing
can be achieved. One of the most popular methods
of carrying on mobile commerce is by making use
of SMS or short message service. This was perhaps
the very first means using which companies and
marketers would sell their products and services.
With the changing technology, the methods of
mobile marketing are rapidly changing. Today,
mobile commerce can be carried out using MMS, web,
Bluetooth, and even location based services.
Mobile marketing is indeed the most popular and
easy means of marketing which is used by
marketers these days and is gaining more and more
popularity with each passing day.
Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to
.
No guarantees are made as to accuracy of prices and information.
selling products. This implies that marketing
aims at understanding the needs of the customers
and creating a product or service that the
customers are ready to buy. Today, marketing is
not as simple as it used to be. Marketing is
changing and so is the marketplace. The main
reasons for change in which marketing is done are
changing technology and globalization. Today, the
marketplace is digital rather than physical. This
is the underlying concept of mobile marketing or
mobile commerce.
Traditionally, mobile marketing can be defined as
marketing in a moving fashion whereby companies
make use of mobile promotional methods for
selling their products and services. The best
example of this is the moving billboards used for
selling products and services. However, with the
emerging technology, this definition has been
replaced. Today, mobile marketing means selling
products and services to the existing as well as
the potential customers with the help of any
mobile device or a network. Mobile commerce is an
interactive form of marketing whereby companies
and organizations are able to remain in touch and
communicate with their customers as and when
required.
Mobile commerce is customer controlled as opposed
to traditional marketing and even e-commerce.
When an organization or a marketer has to sell
products and services, he has to wait till the
customer agrees to take part in the exchange.
Even after the exchange of products and services
has been agreed upon, it is the customer who
controls the exchange by defining the rules of
the transaction. It is the customers who decide
what information they need, what are they
interested in and what price are they ready to
pay for a particular product or service. This is
perhaps one of the main reasons for mobile
marketing becoming popular.
There are various ways in which mobile marketing
can be achieved. One of the most popular methods
of carrying on mobile commerce is by making use
of SMS or short message service. This was perhaps
the very first means using which companies and
marketers would sell their products and services.
With the changing technology, the methods of
mobile marketing are rapidly changing. Today,
mobile commerce can be carried out using MMS, web,
Bluetooth, and even location based services.
Mobile marketing is indeed the most popular and
easy means of marketing which is used by
marketers these days and is gaining more and more
popularity with each passing day.
Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to
.No guarantees are made as to accuracy of prices and information.
