Pay Per Click For Beginners - How To Make Serious Money Online: Basic Internet Marketing And Money Making Secrets / Larry Myers, Diane West
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Example from the book:
Should you Pay Per Click?
Generally refered to as PPC among the savy internet marketers. If you have been marketing online for any length of time you have possibly seen PPC eat up your advertising dollars with little or no results.
You research and choose the hottest keywords, then burn through your daily budget in an hour with no sales. The myth that mega traffic produces mega profits is just that. A myth.
Traffic is great. Traffic improves your search engine ranking. It increases word of mouth advertising. Traffic gets you more traffic, but when you are paying a pretty penny for each and every click you want sales.
You might remember the class action law suit towards Google. A group of businesses sued Google claiming the company did not do enough to prevent click fraud so they lost money in their PPC campaigns.
In my less than humble opinion, click fraud was not the culprit. For those who do not know, click fraud is when somebody who publishes Google Adsense ads clicks on ads on their own sight to make money with no intention of purchasing the product advertised.
As I said, in my opinion click fraud was not the culprit. It was badly chosen keyword phrases. Instructions on how to choose and bid on keyword phrases are accessible on the PPC sites so I will not go in to the mechanics of bidding.
The essential thing is, if you chose the most well-liked keyword your ad will turn up in hundreds maybe even thousands of searches an hour. This means you will recieve hundreds maybe even thousands of clicks a day.
Mega traffic right? For instants. If you are selling hand painted porceliain piggy banks and you bid on the keyword "bank". Who will see your ad and possibly click on it? People looking for online banking, people looking for a rock band called "Bank", kids writing a report for school on the bankiong industry. In other words, people who do not want what you are selling.
They will click on your ad without reading the whole thing and go "This is not what I want." and hit the back button. Remember, it cost you money for them to click. It costs them nothing, so people aren't cautious about what they click on.
Choose your phrase carefully. You want clicks from visitors who are looking to purchase what you are selling. Target your phrase. Bid on "porceliain hand painted piggy banks" if that is what you are selling. People who do broad searches are just looking. People who target their searches are looking to purchase.
Will you get less traffic? Yes. Will you make more sales? Maybe, depending on your product, how easy your site is to navigate, your prices, etc, etc...
The point is, with PPC, looky loos cost you money. Save the most well-liked keywords for your free traffic sources. Target your PPC so that only credit card in hand buyers click your ads.
Table of Contents:
A Pay Per Click Beginner's Guide
A Positive Approach To Pay Per Click Advertising
How To Identify The Best Adsense Support Programs
Advertising And Branding Today
Advertising Your Home Business With Google Adwords
Advertising Your Website With Pay-Per-Click
Basic Ways In Which You Can Start Making Money With Adsense
Be An Adwords Superstar
Campaign Strategy For Paid Placement
Combing The Power Of Google Adsense And Email Marketing
Cost Per Click Bid Management
Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to
.
No guarantees are made as to accuracy of prices and information.
Should you Pay Per Click?
Generally refered to as PPC among the savy internet marketers. If you have been marketing online for any length of time you have possibly seen PPC eat up your advertising dollars with little or no results.
You research and choose the hottest keywords, then burn through your daily budget in an hour with no sales. The myth that mega traffic produces mega profits is just that. A myth.
Traffic is great. Traffic improves your search engine ranking. It increases word of mouth advertising. Traffic gets you more traffic, but when you are paying a pretty penny for each and every click you want sales.
You might remember the class action law suit towards Google. A group of businesses sued Google claiming the company did not do enough to prevent click fraud so they lost money in their PPC campaigns.
In my less than humble opinion, click fraud was not the culprit. For those who do not know, click fraud is when somebody who publishes Google Adsense ads clicks on ads on their own sight to make money with no intention of purchasing the product advertised.
As I said, in my opinion click fraud was not the culprit. It was badly chosen keyword phrases. Instructions on how to choose and bid on keyword phrases are accessible on the PPC sites so I will not go in to the mechanics of bidding.
The essential thing is, if you chose the most well-liked keyword your ad will turn up in hundreds maybe even thousands of searches an hour. This means you will recieve hundreds maybe even thousands of clicks a day.
Mega traffic right? For instants. If you are selling hand painted porceliain piggy banks and you bid on the keyword "bank". Who will see your ad and possibly click on it? People looking for online banking, people looking for a rock band called "Bank", kids writing a report for school on the bankiong industry. In other words, people who do not want what you are selling.
They will click on your ad without reading the whole thing and go "This is not what I want." and hit the back button. Remember, it cost you money for them to click. It costs them nothing, so people aren't cautious about what they click on.
Choose your phrase carefully. You want clicks from visitors who are looking to purchase what you are selling. Target your phrase. Bid on "porceliain hand painted piggy banks" if that is what you are selling. People who do broad searches are just looking. People who target their searches are looking to purchase.
Will you get less traffic? Yes. Will you make more sales? Maybe, depending on your product, how easy your site is to navigate, your prices, etc, etc...
The point is, with PPC, looky loos cost you money. Save the most well-liked keywords for your free traffic sources. Target your PPC so that only credit card in hand buyers click your ads.
Table of Contents:
A Pay Per Click Beginner's Guide
A Positive Approach To Pay Per Click Advertising
How To Identify The Best Adsense Support Programs
Advertising And Branding Today
Advertising Your Home Business With Google Adwords
Advertising Your Website With Pay-Per-Click
Basic Ways In Which You Can Start Making Money With Adsense
Be An Adwords Superstar
Campaign Strategy For Paid Placement
Combing The Power Of Google Adsense And Email Marketing
Cost Per Click Bid Management
Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to
.No guarantees are made as to accuracy of prices and information.
