Selling On The Internet - How To Make Money Online: Work From Home / Roger Howard, Denise Brooks
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Table of Contents:
Ecommerce-Selling To The World
Ebay Listing Tips
Ecommerce Fundamentals
Ecommerce Web Site Building: Where Do I Start?
What Are Digital Certificates?
What's Toll Free Numbers Got To Do With Ecommerce?
Why Your Web Designer Should Know About Web Marketing
Why Do You Need Search Engine Optimisation?
Think about this. You are planning to engage in “eCommerce”, to take your business online. So, you have to learn a new set of business rules, a new way of doing things, because online business is “different”, right?
Well, actually, no, not really. You still have a product or service to sell. You still have a store with a shop “window” (your website) and you still need the customers to visit your store, in order to purchase what ever it is that you are selling.
The only major distinction is that (continuing the analogy) your local store window can only be seen by a little group of people, whereas your online business could be seen by the whole world. By engaging in eCommerce, you can take your business “global”.
For many businesses, this is truly an advantage, representing a fantastic opportunity.
But that is not the case for everybody, specifically for companies who sell a physiological , tangible product. When planning to go online, therefore, you should spend some time thinking about your product and accurately who your target market is, because this will be a crucial factor in determining whether your venture is a success or a failure.
What it is that you plan to market on your eCommerce endowed website, and who will want to purchase it? Some products will, by their really nature, not be totally suited to a world wide market. Pork based food products for instance, won't be well-liked in Muslim countries, nor will wine, whisky or beer. Sales of open toed sandals might be disappointing in Iceland, Greenland and the frozen polar North.
Secondly, give really cautious thought about how you will get your product to the customer. For instance, if you were to make laser toner cartridges in Asia (as one of my client companies does) there is absolutely no sense in attempting to sell one or two cartridges at a time to a customer in the USA, due to the cost of delivery.
So, if your product is bulky or heavy, selling outside your locale might not be practical.
Furthermore, you have to consider that, whilst most countries utilize the same Standard International Trade Classification (S.I.T.C) codes for deciding on how much import duty to levy on a particular product, the actual duty to be paid varies from country to country, and such variations can (and will) result in disputes. Again, using my client as an example, they sold a consignment of toner cartridges to a customer in Finland, which got held up in Customs for numerous weeks on arrival in Helsinki, because of a dispute over the Import Duties to be paid.
Whilst this was not the fault of my client or his customer, nonetheless, the result was an unhappy customer, who obviously didn't become a regular customer.
Likewise, if you plan on selling a service online, can that service be provided outside your local area in such a way that you still make money? Do you have to have one of your own staff actually work with the customer (in which case, you have to stay local) or can the work be easily subcontracted on a global basis? Would it be easy to find such a local subcontractor capable of supplying your advertised service in such a way that both you and the customer are joyful? How much would such a subcontractor cost?
Unless you can get positive answers to all of these questions, then, again, it might pay you to keep your services local, rather than overreaching, in order to become a global player...
Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to
.
No guarantees are made as to accuracy of prices and information.
Ecommerce-Selling To The World
Ebay Listing Tips
Ecommerce Fundamentals
Ecommerce Web Site Building: Where Do I Start?
What Are Digital Certificates?
What's Toll Free Numbers Got To Do With Ecommerce?
Why Your Web Designer Should Know About Web Marketing
Why Do You Need Search Engine Optimisation?
Think about this. You are planning to engage in “eCommerce”, to take your business online. So, you have to learn a new set of business rules, a new way of doing things, because online business is “different”, right?
Well, actually, no, not really. You still have a product or service to sell. You still have a store with a shop “window” (your website) and you still need the customers to visit your store, in order to purchase what ever it is that you are selling.
The only major distinction is that (continuing the analogy) your local store window can only be seen by a little group of people, whereas your online business could be seen by the whole world. By engaging in eCommerce, you can take your business “global”.
For many businesses, this is truly an advantage, representing a fantastic opportunity.
But that is not the case for everybody, specifically for companies who sell a physiological , tangible product. When planning to go online, therefore, you should spend some time thinking about your product and accurately who your target market is, because this will be a crucial factor in determining whether your venture is a success or a failure.
What it is that you plan to market on your eCommerce endowed website, and who will want to purchase it? Some products will, by their really nature, not be totally suited to a world wide market. Pork based food products for instance, won't be well-liked in Muslim countries, nor will wine, whisky or beer. Sales of open toed sandals might be disappointing in Iceland, Greenland and the frozen polar North.
Secondly, give really cautious thought about how you will get your product to the customer. For instance, if you were to make laser toner cartridges in Asia (as one of my client companies does) there is absolutely no sense in attempting to sell one or two cartridges at a time to a customer in the USA, due to the cost of delivery.
So, if your product is bulky or heavy, selling outside your locale might not be practical.
Furthermore, you have to consider that, whilst most countries utilize the same Standard International Trade Classification (S.I.T.C) codes for deciding on how much import duty to levy on a particular product, the actual duty to be paid varies from country to country, and such variations can (and will) result in disputes. Again, using my client as an example, they sold a consignment of toner cartridges to a customer in Finland, which got held up in Customs for numerous weeks on arrival in Helsinki, because of a dispute over the Import Duties to be paid.
Whilst this was not the fault of my client or his customer, nonetheless, the result was an unhappy customer, who obviously didn't become a regular customer.
Likewise, if you plan on selling a service online, can that service be provided outside your local area in such a way that you still make money? Do you have to have one of your own staff actually work with the customer (in which case, you have to stay local) or can the work be easily subcontracted on a global basis? Would it be easy to find such a local subcontractor capable of supplying your advertised service in such a way that both you and the customer are joyful? How much would such a subcontractor cost?
Unless you can get positive answers to all of these questions, then, again, it might pay you to keep your services local, rather than overreaching, in order to become a global player...
Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to
.No guarantees are made as to accuracy of prices and information.
