Mobile Marketing Playbook / Tom Taulli
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| Mobile Marketing Playbook / Tom Taulli | |
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As Uber has shown, mobile apps can represent a huge opportunity to create a global powerhouse. But of course, the company is also an instructive case study of how traditional businesses can be imperiled – quickly.
The fact is that if your company is not serious about mobile, then there’s a very good chance you’ll be Uber-ized.
It’s certainly scary and very real. So what to do? Well, this book is focused on how to put together a winning mobile marketing strategy. It’s for any company or organization – big or small.
More importantly, the book sets forth a step-by-step approach, with actionable advice and real-life examples. Just some of the important topics include:
Optimizing your website, video and email for mobile
Leveraging mobile ad networks and other tools
Developing engaging user interfaces
Avoiding the gotchas of ad campaigns
Building a breakout app
The author of the book, Tom Taulli, is a tech entrepreneur, having raised venture capital and selling businesses to public companies. He also writes for top publications like Forbes.com, Entrepreneur.com and Bloomberg.com.
Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to
.
No guarantees are made as to accuracy of prices and information.
The fact is that if your company is not serious about mobile, then there’s a very good chance you’ll be Uber-ized.
It’s certainly scary and very real. So what to do? Well, this book is focused on how to put together a winning mobile marketing strategy. It’s for any company or organization – big or small.
More importantly, the book sets forth a step-by-step approach, with actionable advice and real-life examples. Just some of the important topics include:
Optimizing your website, video and email for mobile
Leveraging mobile ad networks and other tools
Developing engaging user interfaces
Avoiding the gotchas of ad campaigns
Building a breakout app
The author of the book, Tom Taulli, is a tech entrepreneur, having raised venture capital and selling businesses to public companies. He also writes for top publications like Forbes.com, Entrepreneur.com and Bloomberg.com.
Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to
.No guarantees are made as to accuracy of prices and information.
