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Management Information Systems / James O'Brien, George Marakas


Book Cover Management Information Systems
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Publisher: McGraw-Hill/Irwin
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Sales Rank: 542016
ISBN-10: 0073376760
ISBN-13: 9780073376769


The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.
 
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