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Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events / Judy Allen


Book Cover Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
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List Price: $34.95
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Used Book Price: $0.01
Publisher: Wiley
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Sales Rank: 362508
ISBN-10: 0471644129
ISBN-13: 9780471644125
 


For event planners, there's no such thing as a dressrehearsal!

Any event you plan and stage is a reflection of your company'simage — from the initial invitation to onsite operations.Whether you're planning a product launch, conference, salesmeeting, an incentive event, or a gala fund-raiser, remember thatthe magic of a truly memorable event is in the details, but so isthe devil. Special events are fraught with thousands of details,and have to come off without a hitch. Whether your event is for 50or 2,000 people, whether it has a budget of a few thousand dollars,or hundreds of thousands, planning and executing the project islike a high-wire act without the safety nets. Event Planning givesyou a blueprint for planning and executing special events withflair and without any unexpected surprises and expenses. Thisunique book is loaded with practical advice on every aspect oforganizing and managing special events:
  • Choosing the best venue
  • Preparing and managing the budget
  • Scheduling and staffing
  • Coordinating food and beverage, décor, entertainment, andthemes
  • Working with professionals, such as public relations firms andcreative directors.

What you don't know or know to ask can have a major effect onthe success of your event and on your budget. Event Planning takesyou through every aspect of organizing and executing a successfulevent: the planning stages, timing and logistics, budgetpreparation, operations, and on-site management. EventPlanning:

  • Includes sample costing forms to help you generate a detailedproject plan and budget.
  • Explains what you need to ask before you contract withsuppliers.
  • Is loaded with practical tips and examples that will help youavoid expensive mistakes.
  • Features a companion website with forms from the book,additional forms, author Q&A, and more.

EventPlanning takes you behind the scenes, and provides practicaltools for anyone who has to plan and execute a truly specialevent:

  • Corporate in-house event planners
  • Public relations and communications companies, and theirclients
  • Marketing and corporate communications professionals
  • Fundraisers and not-for-profit organizations
  • Professionals in the hospitality and entertainmentindustries
 
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