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The Third Screen: Marketing to Your Customers in a World Gone Mobile / Chuck Martin


Book Cover The Third Screen: Marketing to Your Customers in a World Gone Mobile
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List Price: $28.95
Our Price: $20.36
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Used Book Price: $0.55
Publisher: Nicholas Brealey America
Availability: Temporarily out of stock. Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your credit card will not be charged until we ship the item.
Sales Rank: 744398
ISBN-10: 1857885643
ISBN-13: 9781857885644
 


Chuck Martin takes readers on a journey from the creation of the first screen to the revolutionary third. Martin describes the cultural and social changes incurred by the first screen (the television) and the second screen (the personal computer), opening up his discussion of how the third screen—the mobile device—is redefining the role of the consumer.
 
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