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Lucia Malär, Harley Krohmer, Wayne D. Hoyer, & Bettina Nyffenegger Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and View PDF

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Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product WAYNE D. HOYER STEVEN P. BROWN* Results of a controlled experiment on the role of brand ... View PDF

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The CRM Process: Its Measurement and Impact on Performance January 2004 by Werner Reinartz, Manfred Krafft, and Wayne D. Hoyer Forthcoming at Journal of Marketing ... View PDF

PRODUCT Retail Assortment: More ≠ Better Susan M. Broniarczyk and Wayne D. Hoyer University of Texas at Austin, USA Product assortment strategy is a central yet ... View PDF

Consumer Cocreation in New Product Development Wayne D. Hoyer1, Rajesh Chandy2, Matilda Dorotic3, Manfred Krafft4, and Siddharth S. Singh5 Abstract View PDF

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SUSAN M. BRONIARCZYK, WAYNE D. HOYER, and LEIGH McALISTER* Grocery retailers have been informed that, to remain competitive, they must reduce the number of ... View PDF

The Unhealthy=Tasty Intution and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products ... Wayne D. Hoyer, The University of Texas at Austin View PDF

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Wayne D. Hoyer is James L. Bayless/William S. Farish Fund ChairforFreeEnterprise,DepartmentofMarketing,McCombsSchoolof Business, University ofTexas at Austin ... View PDF

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1 I. INTRODUCTION & QUALIFICATIONS 2 Q. PLEASE STATE YOUR NAME, OCCUPATION AND BUSINESS ADDRESS. 3 A. My name is Professor Wayne D. Hoyer. I serve as The James L ... View PDF

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Nicola E. Stokburger-Sauer, University of Mannheim, Germany Wayne D. Hoyer, University of Texas at Austin, USA ABSTRACT View PDF

1990 Ph.D. (International Business and Marketing) University of Texas at Austin 1984 M.B.A University of Hawai`i at Manoa / With Honors 1977 ... View PDF

Lucia Malär, Harley Krohmer, Wayne D. Hoyer, & Bettina Nyffenegger Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and View PDF

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Wayne D. Hoyer, Deborah J. MacInnis Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa Acuña Executive Editor: Mike Roche View PDF

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Ph.D. The University of Texas at Austin, December 1985 Major Field: Marketing ... Jacoby, Jacob, Mary R. Zimmer, and Wayne D. Hoyer (1984), "A Note on View PDF

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Alliance submitted an expert report by Dr. Wayne D. Hoyer, Chairman of the Department of Marketing in the McCombs School of ... View PDF

Communicating Cost-Caused Price Increases in Service Markets Doreen Pick, Freie Universitaet Berlin; Stephan Zielke, Aarhus University; Wayne D. Hoyer, University of ... View PDF

Samuel D. Gosling Wayne D. Hoyer Julie R. Irwin Rajagopal Raghunathan. Using Principal Components Analysis to Understand Consumers’ View PDF

See Wayne D. Hoyer & Deborah J. MacInnis, Consumer Behavior (3d ed. 2004). 3. See William M. Landes and Richard A. Posner, The Economics of Trademark Law, View PDF

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Customer Engagement as New Perspective in Customer Management . ... by Wayne D. Hoyer, Rajesh Chandy, Matilda Dorotic, Manfred Krafft, and Siddharth S. Singh . View PDF

14 Wayne D. HOYER, Deborah J. MACLNN İS, Consumer Behavior, ... Allen, D. (2002) “Toward a Theory of Consumer Choice as Sociohistorically Shaped Practical Experience: View PDF