Audel Promoting and Marketing Your Crafts (Audel S) / Edwin M. Field, Selma G. Field

Filled with sample forms, charts, worksheets, and useful bulleted lists, this handbook helpfully concludes each chapter with "Chapter Highlights" that summarize the most salient points for easy reference. In addition to explanations of all the usual basics, there are chapters on promoting your crafts through television and radio exposure, utilizing direct-response methods, and working with the press.
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