Marketing Research Method Foundations 7e / Gilbert A. Churchill

Book Cover Marketing Research Method Foundations 7e
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/ Gilbert A. Churchill
Publisher: South-Western College Pub
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Sales Rank: 4418258
ISBN-10: 0030238161
ISBN-13: 9780030238161


Topics of this book on marketing research include: extensive treatment of ethics in discussing market research; increased emphasis on the use of the Internet in marketing research; and revised case studies.
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