Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing / Kevin Clancy

Book Cover Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing
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/ Kevin Clancy
Publisher: McGraw-Hill
Availability:Usually ships in 1-2 business days
Sales Rank: 4458653
ISBN-10: 0070113610
ISBN-13: 9780070113619


This guide considers accepted marketing principles and then debunks them. It discusses marketing truths and solutions and provides anecdotes and solutions from the authors' own experience and research.
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