Introduction to Mass Communication: Media Literacy and Culture / Stanley J. Baran,

Book Cover Introduction to Mass Communication: Media Literacy and Culture
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/ Stanley J. Baran,
Publisher: McGraw-Hill Medical Publishing
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Sales Rank: 4362863
ISBN-10: 0070169136
ISBN-13: 9780070169135


This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. The sixth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, and the US presidential election.
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