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Future Prospect: Envisioning EBusiness in 2020 / Y Jayachandra, Gita Melkote | |
Publisher: Tata Mcgraw Hill India | |
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Sales Rank: 11178330 | |
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This book is about the theory and thought behind successful envisioning of e-business in the long term. While it does not offer the ultimate word on this topic, it does offer a starting point for provocative ideas, trends and predictions to make the readers think creatively about their business and future.
The authors draw upon the wealth of ideas and experiences of industry stalwarts from Silicon Valley and institutions from high tech industrial centers around the world including Seattle, Boston, Dallas, Tokyo, Osaka, Zurich, Brussels and Paris. The purpose of this book is to instill certain core values to enable businesses succeed in the digital era.
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