The New Positioning: The Latest on the World's #1 Business Strategy / Jack Trout, Steve Rivkin
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| The New Positioning: The Latest on the World's #1 Business Strategy / Jack Trout, Steve Rivkin | |
| Publisher: McGraw-Hill Education | |
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| Sales Rank: 169450 | |
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In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
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