Global Business Today: Postscript, 2002 (McGraw-Hill Advanced Topics in Global Management) / Charles W. L. Hill

Book Cover Global Business Today: Postscript, 2002 (McGraw-Hill Advanced Topics in Global Management)
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/ Charles W. L. Hill
Publisher: McGraw-Hill Publishing Co.
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Sales Rank: 12013479
ISBN-10: 0071131205
ISBN-13: 9780071131209


This text provides concise coverage of key global issues, including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. It is a general introduction to international business that emphasizes environmental factors. There are a number of real-world examples and cases from small, medium and large companies throughout the world. The "Another Perspective" boxes, found in most chapters, show what an international business manager needs to know in order to make an informed decision. The accompanying "Global Business Plan Project and Resource" CD is designed to help students gain experience in conducting research and applying text concepts to the real world of international business.
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