Business Marketing: Connecting Strategy, Relationships and Learning / F.Robert Dwyer, John F. Tanner

Book Cover Business Marketing: Connecting Strategy, Relationships and Learning
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/ F.Robert Dwyer, John F. Tanner
Publisher: McGraw Hill Higher Education
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Sales Rank: 4820576
ISBN-10: 0071244387
ISBN-13: 9780071244381


This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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