Internet Business Models and Strategies: Text and Cases / Allan Afuah, Christopher L. Tucci

Book Cover Internet Business Models and Strategies: Text and Cases
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/ Allan Afuah, Christopher L. Tucci
Publisher: Mcgraw-Hill College
Availability:Usually ships in 24 hours
Sales Rank: 2777385
ISBN-10: 0072397241
ISBN-13: 9780072397246


A guide to show how to value Internet efforts and create a business model, with 14 case studies from such companies as Microsoft, Netscape and HotMail.
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