Business Marketing: Connecting Strategy, Relationships, and Learning (McGraw-Hill/Irwin Series in Marketing) / F. Robert Dwyer, John Tanner

Book Cover Business Marketing: Connecting Strategy, Relationships, and Learning (McGraw-Hill/Irwin Series in Marketing)
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/ F. Robert Dwyer, John Tanner
Publisher: McGraw-Hill/Irwin
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Sales Rank: 2358141
ISBN-10: 0072865784
ISBN-13: 9780072865783


This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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