Marketing leadership in hospitality and tourism : Strategies and tactics for competitive advantage (4th Edition) / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich

Book Cover Marketing leadership in hospitality and tourism : Strategies and tactics for competitive advantage (4th Edition)
List Price: $172.60
Our Price:

Used Book Price: $5.41
/ Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich
Publisher: Prentice Hall
Availability:
Sales Rank: 1737066
ISBN-10: 0132447436
ISBN-13: 9780132447430


For courses in Hospitality Marketing and/or Tourism. How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view.
Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to buy amazon.
No guarantees are made as to accuracy of prices and information.

Contact Us

Create a Bookshelf of your Favorite books
Get it on Google Play        Get it on Google Play
For Any Queries please don't hesitate to contact us at
USA +1(760)3380762
+1(650) 9808080
India +91 9023011224
India +91 9023011224 (Whatsapp)
Donate
Buy Books online because as an Amazon Associate we earn from qualifying purchases.