List Price: | |
Our Price: $23.80 | |
For Bulk orders
| |
Used Book Price: $18.45 | |
Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media (IBM Press) / Matthew Ganis, Avinash Kohirkar | |
Publisher: IBM Press | |
Availability:Usually ships in 24 hours | |
Sales Rank: 1424166 | |
|
Transform Raw Social Media Data into Real Competitive Advantage
There’s real competitive advantage buried in today’s deluge of social media data. If you know how to analyze it, you can increase your relevance to customers, establishing yourself as a trusted supplier in a cutthroat environment where consumers rely more than ever on “public opinion” about your products, services, and experiences.
Social Media Analytics is the complete insider’s guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. Two leaders of IBM’s pioneering Social Media Analysis Initiative offer thorough and practical coverage of the entire process: identifying the right unstructured data, analyzing it, and interpreting and acting on the knowledge you gain.
Their expert guidance, practical tools, and detailed examples will help you learn more from all your social media conversations, and avoid pitfalls that can lead to costly mistakes.
You’ll learn how to:
Whether you’re a marketer, analyst, manager, or technologist, you’ll learn how to use social media data to compete more effectively, respond more rapidly, predict more successfully…grow profits,and keep them growing.