The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy / Kim Ann King

Book Cover The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy
List Price: $39.99
Our Price: $25.98
Lowest Price

For Bulk orders
Quantity

Used Book Price: $18.95
/ Kim Ann King
Publisher: Pearson FT Press
Availability:Usually ships in 24 hours
Sales Rank: 891644
ISBN-10: 0134084527
ISBN-13: 9780134084527


To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real.

In The Complete Guide to B2B Marketing, King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to:

  • Systematically assess your context and customer, via personas, profiles, and other powerful techniques
  • Choose among today's panoply of marketing options, tools, and techniques
  • Build a more agile B2B marketing organization, and link its goals more tightly to strategy
  • More accurately estimate marketing spend and ROI
  • Systematically optimize demand generation and many other key functions
  • Leverage higher-value approaches to web/mobile, SEO, and customer community-building
  • Gain more value from corporate standards and your creative services vendors
  • Discover what worked and what didn't, and use this knowledge to improve more quickly

You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find The Complete Guide to B2B Marketing invaluable whatever your company's size, product, service, or industry.


Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to buy amazon.
No guarantees are made as to accuracy of prices and information.

Contact Us

Create a Bookshelf of your Favorite books
Get it on Google Play        Get it on Google Play
For Any Queries please don't hesitate to contact us at
USA +1(760)3380762
+1(650) 9808080
India +91 9023011224
India +91 9023011224 (Whatsapp)
Donate
Buy Books online because as an Amazon Associate we earn from qualifying purchases.