The Political Marketing Game / Jennifer Lees-Marshment
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| The Political Marketing Game / Jennifer Lees-Marshment | |
| Publisher: Palgrave Macmillan | |
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| Sales Rank: 3103372 | |
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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
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