Paperback. Pub Date :2013-07-23 Pages: 720 Language: English Publisher: Pearson For Principles of Marketing courses using a comprehensive text Learn how to create value and gain loyal customers Todays marketing challenge is to create vibrant. interactive communities of.. consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers. Principles of Marketing presents fundamental marketing information in a comprehensive format. organized around an innovative customer-value framework. Now you can buy Books online in USA,UK, India and more than 100 countries.
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