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Consumer-Driven Demand and Operations Management Models (International Series in Operations Research & Management Science, 131) / Netessine | |
Publisher: Springer | |
Availability:In Stock. | |
Sales Rank: 3863457 | |
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This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.