Businesses are jumping on the Web at lightning speed -- but being first and being best are very different. This is a non-technical but very useful book written by a marketer, for marketers. No nonsense, no technobabble, and plenty of real-world case studies.
Introduces executives to the World Wide Web
Helps marketers set realistic goals for online marketing
Explains how to create interesting and interactive Web pages
Teaches how to get useful feedback and provide customer service
Examines the future of online marketing
In a world crowded by thousand-page Internet books, this marketing-oriented title is the choice for anyone who wants to spend more time doing business than turning pages. Imbued with a practical perspective, and filled with advanced marketing techniques. Now you can buy Books online in USA,UK, India and more than 100 countries.
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