Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking / Don Wright

Book Cover Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking
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/ Don Wright
Publisher: Wiley
Availability:Usually ships in 24 hours
Sales Rank: 13635228
ISBN-10: 0471522643
ISBN-13: 9780471522645


Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.
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