This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years. Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of imported cars into America after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication. Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to . No
guarantees are made as to accuracy of prices and information.
How to buy a book?
Search for a specific Title OR Author Or ISBN
You can search by Title of Book(Partial names allowed).
You can search by Author of Book (Partial names allowed).
You can search by Subject e.g. Physics,chemistry (Partial names allowed).
You can search by ISBN e.g. 10 digits or 13 digits ISBN or asin of Book without any spaces or hyphens.
Shipping of Books is available all over the world with few exceptions.
Buying process is 100% secure.
Visitors Online
Contact Us
Create a Bookshelf of your Favorite books For Any Queries please don't hesitate to contact us at USA +1(760)3380762
+1(650) 9808080
India +91 9023011224
India +91 9023011224 (Whatsapp)
Buy Books online because as an Amazon Associate we earn from qualifying purchases.