Mobile commerce has reached and passed its tipping point: more than 60% of the U.S. population now owns smartphones. But mobile commerce is about much more than just the "location-based strategies" and apps that are discussed in other books on the topic. The Mobile Commerce Revolutioncovers what you need to know to capitalize on history's greatest shifts in human and consumer behavior -- from infrastructure to culture, strategy to tactics. Written by Tim Hayden and Tom Webster, two of mobile technology and media's pioneering thought leaders, this actionable guide is packed with brand-new case studies and practical guidance from small startups to large brands. The authors share their immense experience to help you:
Capture rapidly shifting end-user behavior in your marketing plans and programs
Effectively integrate mobile with your existing media and business operations
Implement the right infrastructure, and evolve it to reflect emerging trends
Make the internal cultural changes required to fully leverage the mobile commerce opportunity
Understand the new playing field of carriers, device OEMs, developers, and agencies
Discover which mobile tactics may actually influence marketing/purchase behavior
Identify crucial regional differences, generational behaviors, and usage patterns
Preview the future of mobile commerce and mobile payments, from NFC/Bluetooth LE to light sensors and augmented reality
Leverage powerful savings and efficiencies that go way beyond smartphones and tablets - including digital smart signage, customer service/CRM systems, point-of-sale solutions, and in-home/in-store systems
Along the way, Hayden and Webster present incisive interviews with pioneers in mobile technology innovation, from Rishad Tobaccowala, Chair Digitas LBi and Razorfish at Publicis Groupe, to Steve Ellis, EVP, Head of Wholesale Services Group at Wells Fargo. If you're making decisions about marketing, customer service and mobile commerce, no other guide offers as much provocative and actionable insight. Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to . No
guarantees are made as to accuracy of prices and information.
How to buy a book?
Search for a specific Title OR Author Or ISBN
You can search by Title of Book(Partial names allowed).
You can search by Author of Book (Partial names allowed).
You can search by Subject e.g. Physics,chemistry (Partial names allowed).
You can search by ISBN e.g. 10 digits or 13 digits ISBN or asin of Book without any spaces or hyphens.
Shipping of Books is available all over the world with few exceptions.
Buying process is 100% secure.
Visitors Online
Contact Us
Create a Bookshelf of your Favorite books For Any Queries please don't hesitate to contact us at USA +1(760)3380762
+1(650) 9808080
India +91 9023011224
India +91 9023011224 (Whatsapp)
Buy Books online because as an Amazon Associate we earn from qualifying purchases.