Marketing Guide For Small Business: How To Market Your Business On A Shoe-string Budget In 49 Different Ways (Success by design Book 1) / Srinivas Pabbaraju


Marketing Guide For Small Business - is for aspiring, new or struggling small business owners

A lot of small business owners on tight budgets are worried about investing in marketing, because they think marketing costs way more money than they can afford to spare and they think it’s a risky proposition.

Investing a lot of money in marketing might feel like a bit of a gamble. Instead of thinking about investing in marketing and advertising for your business as a gamble, the right approach will make your efforts more like a calculated risk. Not only is marketing cheaper than you might think, but it’s also vitally important in helping you make grow your business.

Marketing is one of the instances where you can get a significant return on your investment — even on a shoestring budget.

Marketing in the 21st century is easier than in the past because it can be more focused (laser-targeted, really) and can be easier to measure, too. It’s easier with the internet age to quickly get information from your marketing campaigns, to replicate and maximize successes, or to quickly switch gears, if necessary, which minimizes wasted marketing dollars.

In a tight economy, many small businesses cut their marketing budgets first because of cash flow concerns. However, when times are tough, it’s even more important to keep your business brand front and center.

One of the first things a lot of small businesses cut first when money is tight is marketing. This is a usually a huge mistake. The right approach to marketing can mean great things for your business. If you’re having trouble, consider varying your approach and measuring the results. There has never been a better time for marketing as the opportunities in our globally connected world are huge!

Effective marketing does not always require a substantial budget. If you’re strapped for cash this guide offers low-budget marketing tips to help you grow your business. In this book, you will find 49 ways to market your business on a shoestring budget.

For ease of navigation, I have categorized the 49 marketing methods into seven broad categories as follows:

1) Customer engagement and satisfaction
2) Using your website as a marketing tool
3) Personal branding
4) Discounts and free products / services
5) Local marketing opportunities in your community
6) Strategic alliances
7) Social media and email marketing

Tags: marketing guide, marketing strategy, small business, marketing, marketing budget, marketing plan, marketing tips
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