Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing

Name: Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing
Author: Kevin Clancy
ISBN: 9780070113619

Author Kevin Clancy

Publisher McGraw-Hill

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Book Details

Author(s)Kevin Clancy

PublisherMcGraw-Hill

ISBN / ASIN0070113610

ISBN-139780070113619

AvailabilityUsually ships in 1-2 business days

Sales Rank4,458,653

MarketplaceUnited States 🇺🇸

Description ▲

This guide considers accepted marketing principles and then debunks them. It discusses marketing truths and solutions and provides anecdotes and solutions from the authors' own experience and research.