Strategic Marketing

Name: Strategic Marketing
Author: Emeritus Professor of Marketing David W Cravens
ISBN: 9780070275430

Author Emeritus Professor of Marketing David W Cravens

Publisher McGraw-Hill Companies

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Book Details

Author(s)Emeritus Professor of Marketing David W Cravens

PublisherMcGraw-Hill Companies

ISBN / ASIN0070275432

ISBN-139780070275430

AvailabilityUsually ships in 24 hours

Sales Rank11,028,336

MarketplaceUnited States 🇺🇸

Description ▲

The text examines the concepts and processes for gaining competitive advantage in the market place. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs.