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Corporate Information Strategy and Management: Text and Cases

Author Lynda M. Applegate, Robert D. Austin, F. Warren McFarlan
Publisher Mcgraw-Hill (Tx)
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Book Details
ISBN / ASIN0071122923
ISBN-139780071122924
Sales Rank4,008,329
MarketplaceUnited States 🇺🇸

Description

"Corporate Information Strategy and Management: Text and Cases", 6/e, by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.