Strategic Management: Text And Cases
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Book Details
Author(s)Gregory G. Dess
PublisherMcGraw-Hill Education
ISBN / ASIN0073102466
ISBN-139780073102467
AvailabilityIn stock
Sales Rank6,336
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Strategic Management: Text and Cases, 3rd Edition, byDess/Lumpkin/Eisner is both readable and rigorous- written for today'sstudent. A rocket-ship in its first editions, this revision continues toprovide solid treatment of traditional topics in strategic management, aswell as contemporary topics like entrepreneurship, innovation, knowledge management, and internet strategies. The prestigious authorteam understands the importance of thorough, modern conceptsillustrated by rich, relevant, and teachable cases
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