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Customer Equity Management

Author Roland T. Rust, Katherine N. Lemon, DAS NARAYANDAS
Publisher Wharton School Pub
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Book Details
Author(s)Roland T. Rust, Katherine N. Lemon, DAS NARAYANDAS
PublisherWharton School Pub
ISBN / ASIN0131419293
ISBN-139780131419292
Sales Rank3,536,628
MarketplaceUnited States 🇺🇸

Description ▲

*Practical *Framework *Applied *Cases *Award-Winning Research