Customer Equity Management

Name: Customer Equity Management
Author: Roland T. Rust, Katherine N. Lemon, DAS NARAYANDAS
ISBN: 9780131419292

Publisher Wharton School Pub

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Book Details

ISBN / ASIN0131419293

ISBN-139780131419292

MarketplaceFrance 🇫🇷

Description ▲

*Practical *Framework *Applied *Cases *Award-Winning Research