Consumer behavior
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Book Details
Author(s)Schiffman, Leon G
ISBN / ASIN0131692011
ISBN-139780131692015
AvailabilityOnly 1 left in stock - order soon.
CategoryHardcover
MarketplaceUnited States 🇺🇸
Description ▲
This edition stresses high-tech products and services, and includes new sections on consumer research methods, cross-cultural and international consumer behaviour, the marketing of services, the marketing of social causes, marketing ethics and public policy issues.
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