Integrated Advertising, Promotion, and Marketing Communications, Canadian Edition with Companion Website

Name: Integrated Advertising, Promotion, and Marketing Communications, Canadian Edition with Companion Website
Author: Kenneth E. Clow, Donald E. Baack, John Peloza
ISBN: 9780132935296

Author Kenneth E. Clow, Donald E. Baack, John Peloza

Publisher Pearson Education Canada

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Book Details

Author(s)Kenneth E. Clow, Donald E. Baack, John Peloza

PublisherPearson Education Canada

ISBN / ASIN0132935295

ISBN-139780132935296

Sales Rank7,612,214

MarketplaceUnited States 🇺🇸

Description ▲

Through carefully constructed pedagogy, exciting industry profiles and cases, a strong Canadian focus, and robust companion website Integrated Advertising, Promotion, and Marketing Communications is an invaluable resource for todayâ€™s marketing students.Â