Innovation: Fast Track to Success
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Book Details
Author(s)Andy Bruce, David Birchall
PublisherFT Press
ISBN / ASIN013296483X
ISBN-139780132964838
AvailabilityUsually ships in 24 hours
Sales Rank1,337,327
MarketplaceUnited States 🇺🇸
Description ▲
Companies that innovate successfully get six key things right. These are planning, pipeline, process, platform, people, and performance, and you need to get them right too. This book gives you a practical framework that will help you seek out new commercial opportunities and develop new and better ways of doing things. For innovation to be more than a buzzword it has to be deeply integrated into a team's structure--this book presents an integrated approach that will accelerate your move from buzzwords to practical steps to implementation.