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The Business Strategy Audit (A company self-assessment tool)

Author Vernal Della-Piana, Kendall Lyman
Publisher Financial Times Prentice Hall
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Book Details
ISBN / ASIN0273647091
ISBN-139780273647096
Sales Rank7,539,456
MarketplaceUnited States 🇺🇸

Description

A successful business strategy involves assessing the current direction of the business and comparing that course to the direction required to succeed in a changing environment. The Business Strategy Audit provides you with the tools, information and commitment you need to evaluate your company's current strategy. The audit enables you to determine whether a change in your business strategy is needed and what the necessary change should be. It ensures you can: *Conduct an external environmental assessment *Complete an organisational assessment *Create an audit plan and analyse the audit results *Implement a business strategy audit based on the findings