Women's Magazines, 1940-1960: Gender Roles and the Popular Press (Bedford Series in History & Culture)
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Book Details
Author(s)Nancy A. Walker
PublisherBedford/St. Martin's
ISBN / ASIN0312102011
ISBN-139780312102012
Sales Rank935,075
MarketplaceUnited States 🇺🇸
Description ▲
During and following World War II, women's magazines served as advice manuals, fashion guides, marriage counselors, and catalogs. This thematically arranged collection of selections from Ladies' Home Journal, Woman's Home Companion, McCall's, Redbook, and others provides a resource for understanding how the popular press perceived and attempted to influence women's values, goals, and behavior in the postwar era.