Honda's Global Local Corporation
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Book Details
Author(s)A. Mair
PublisherPalgrave Macmillan
ISBN / ASIN0333586832
ISBN-139780333586839
AvailabilityUsually ships in 1-2 business days
Sales Rank9,225,595
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Japanese carmaker Honda has pioneered a new breed of multinational enterprise - true manufacturing at the global scale. Honda has been a leader in confounding predictions that Japan's carmakers would and could never transfer their success abroad, and that a wholesale 'Japanization' of the west would be provoked if they did. The book covers manufacture, research and development, sourcing of components, human resources and labour relations, collaboration with western firms, political controversy, and the role of concepts and ideas, in Japan, North America, and Europe.
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