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Intellectual Capital: Navigating the New Business Landscape (MacMillan Business)

Author Johan Roos, Leif Edvinsson, Nicola C. Dragonetti
Publisher Palgrave Macmillan
Category Business & Economics
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129.00 USD
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Book Details
ISBN / ASIN0333694791
ISBN-139780333694794
Sales Rank727,030
MarketplaceUnited States 🇺🇸

Description

Intellectual Capital refers to one of the most important sources of business advantage - the knowledge within the organisation of how to create value for customers. This is reflected in the transformation of society into knowledge work and the increasing difference between the book value and the market value of companies. This book addresses the issue of how to develop a system for visualising and measuring intellectual capital.
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