This book, by two leading analysts, focuses upon the main obstacles facing companies operating in post-crisis Asia. It identifies the transformation of the competitive landscape and provides a series of strategies for business success in Asia. The book is timely and essential reading for managers and business professionals.
Big in Asia: 25 Strategies for Business Success
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Book Details
Author(s)Michael Backman, Charlotte Butler
PublisherPalgrave Macmillan
ISBN / ASIN0333985117
ISBN-139780333985113
AvailabilityUsually ships in 24 hours
Sales Rank4,190,018
MarketplaceUnited States 🇺🇸