Graphic Design Processes: Universal to Unique

An award-winning graphic designer and educator offers a richly illustrated and highly inventive examination of basic graphic design processes, including essential insight on using the computer as a drawing and as a final output tool. With the help of more than 500 illustrations, including many in full-colour, the author considers the process of developing unique design solutions from simple and universal starting points rather than from preconceived styles. For novices, the book is a delightful tour through the fundamentals, including the principles of superior computer graphic design, and a rare opportunity to develop sound design practices from the very beginning. For more experienced designers, the book offers a vibrantly new way of seeing and resolving primary visual problems. Towards these ends, the book focuses on projects such as letterform and sign-symbol design using low end CAD programs, typographic design using page layout programs, photography using conventional darkroom processes as well as video and image manipulation tools, and animation using multi-media tools. The book emphasizes relationships that create design quality and impact. This book should be of interest to graphic designers and typographers; photographers; computer graphic professionals.