Brand Loyalty: Measurement and Management (Wiley Series on Marketing Management)

Name: Brand Loyalty: Measurement and Management (Wiley Series on Marketing Management)
Author: Jacob Jacoby, Robert W. Chestnut
ISBN: 9780471028451

Author Jacob Jacoby, Robert W. Chestnut

Publisher John Wiley & Sons Inc

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Book Details

Author(s)Jacob Jacoby, Robert W. Chestnut

PublisherJohn Wiley & Sons Inc

ISBN / ASIN0471028452

ISBN-139780471028451

Sales Rank2,339,547

MarketplaceUnited States 🇺🇸

Brand Loyalty: Measurement and Management (Wiley Series on Marketing Management)

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