This new Principles of Accounting text helps students navigate their future accounting and business careers with a practical set of accounting tools and the confidence they need to use those tools effectively in making business decisions. The authors have taken a more conceptual and decision-making approach to the material, which many instructors are now bringing into their Accounting courses based on the AECC "white paper" report and other recent market trends (e.g., a reduction in Accounting majors, etc.).
Kimmel, Weygandt, and Kieso motivate students by beginning with the larger picture. Taking a macro-to-micro approach, the discussion starts with real financial statements first, rather than starting with the Accounting Cycle. This innovative approach quickly establishes how a financial statement communicates the financing, investing, and operating activities of a business to users of accounting information. Throughout, the text clearly demonstrates the importance of accounting to society and the relevance of accounting to students’ future careers.