Qualitative Methods in Management Research
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Book Details
Author(s)Evert Gummesson
PublisherSAGE Publications, Inc
ISBN / ASIN0761920145
ISBN-139780761920144
AvailabilityUsually ships in 24 hours
Sales Rank2,377,520
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.
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