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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

Author Rajeev Batra, Victor J. Strecher, Punam Anand Keller
Publisher Routledge
Category Business & Economics
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158.00 USD
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Book Details
PublisherRoutledge
ISBN / ASIN0765627175
ISBN-139780765627179
AvailabilityUsually ships in 24 hours
Sales Rank5,085,076
MarketplaceUnited States 🇺🇸

Description

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
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